He has a friend close to Messi’s camp, he says, who tells him the club and player are close to an agreement. One of those diners is Germán, a 52-year-old who made the trip to Qatar this past winter to see Messi play in the World Cup final. The five are part of Miami’s sizable contingent of Argentine immigrants, and all have their own opinions about the players’ future. Everyone at the table of Messi burgers is keenly aware of this. Since almost the moment the team’s founding was announced, MLS side Inter Miami has been linked to Messi. A few tables over, we see a party of five, and every single patron has a Messi burger in front of them. A quick scan of the dining room tells us that’s more than a sales pitch - Messi burgers are being eaten in every corner of the place. Nevertheless, our server informs us that the Messi burger is the restaurant’s most popular item. There’s no need to dive into the specifics of the sandwich, but it is about what you’d expect out of a $20 hamburger at a multinational concept restaurant: somehow filling and unsatisfying all at once. The partnership was extended, and the food item enhanced. Then Messi won his first World Cup and became immortalized as perhaps soccer’s greatest-ever player. ![]() The deal was only supposed to be a limited engagement. Several months before the 2022 World Cup, Lionel Messi partnered with the Hard Rock Cafe to produce a line of merchandise and a hamburger that would appear on Hard Rock menus everywhere. ![]() We’ve come here in search of something even worse for our health: the Messi burger. We haven’t come to the guitar hotel to bathe in second-hand smoke and lose our life savings.
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